Shopper Insight.
Shopper insight forms the foundation of channel- and category-based growth decisions.
By understanding the shopper journey and in-store decision moments, we ensure that commercial decisions influencing sales rest on a stronger foundation.
Through these studies, we aim to provide clear answers to the questions that fuel brands’ strategic and commercial decisions.
What do we know about shoppers and their routines?
How can we strengthen our channel and category growth strategy?
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Holistic Shopper Understanding
Shopper profiles and segmentation
Analysis of consumption occasions
Shopper routes and decision moments
Channel and retailer preference
How does the shopper’s purchase journey progress across channels and within the store?
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In-store Behavior Research
Decision-making at the shelf
In-store shopper observations
Evaluation of in-store touchpoints
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Category & Channel Research
Channel performance and category roles
What should visual priorities be at shelf, on packaging, and across POP materials?
How should planograms be optimized?
Which promotions and display points influence shoppers the most?
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Shelf and In-Store Testing
Shelf layout, visual communication, and in-store experience evaluations
Shelf visibility studies
What is the ideal shopper flow to increase conversion?
Where are the hot zones for stopping and consideration?
What is aisle conversion?
What do shoppers do when their preferred brand is out of stock?
How should endcaps be optimized to maximize sales?
Which category adjacencies are most effective?
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Store Optimization
In-store tracking studies
In-store indepths
Insight generation for shelf and in-store layout optimization
Across all research processes, we work not only with classical methodologies but also with next-generation models that enable deeper understanding of behavior and experience.
Methods & Approaches We Use:
In-store indepths
In-store Observations
by category
Shelf Test
Supplied by biometric methods such as eye tracking.
Qualitative Research
Shop Along
Quantitative Research
In-store intercepts
Path Tracker
Our goal is the same in every project:
to create strategic clarity,
to turn data into action,
and to accelerate decision-making.