Who we are.
Having held management positions for multiple brands across different sectors for many years, we are two experienced professionals who know the inner workings of marketing, the decision-making moments, and the branding processes very well.
We aim to be the thinking partner for brands during their decision-making moments.
Gülin Özkan Mallı
20 years of Brand & Strategy
Mine Aytaç Karakaya
25+ years of Brand / Category Market Research
Thanks to this background, we do not analyze brands from the outside. We understand how they think from the inside and how their decision-making processes work.
Drawing on years of experience, we build a bridge between research and strategy, treating these two disciplines not as separate fields but as a single, integrated whole that speaks to and feeds one another.