InsightRooms.

For us, a workshop is not a conventional strategy meeting; it is a speed-focused workshop ecosystem developed by InsightWorks. 

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We design InsightRooms to uncover real insights, activate collective intelligence, and bring strategic direction into focus. 

 

Each workshop: 

Draws inspiration from global models. 

Is shaped according to the brand’s culture, needs, and decision-making processes. 

Creates a shared decision language across teams and accelerates internal alignment. 

  

•  Brand DNA Playbook 

Clarifies the brand’s essence, promise, and tone of voice. 

  

•  Growth Discovery 

Makes growth opportunities visible and reveals the most meaningful potential path for the brand. 

  

•  The Decision Day 

Clarifies alternatives and defines the most accurate strategic decision for the brand. 

  

All workshops are conducted through a single methodology: The Two Rooms Method™

  

What Is The Two Rooms Method™.

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The Two Rooms Method™ aims to bring consumer insight and strategic decision-making together on the same day. Because speed is a strategic advantage. 

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This method is not a linear process; it is a living organism in which insight and strategy feed one another in real time. 

 

Why It Is Effective. 

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With The Two Rooms Method™,

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✔ The gap between research and strategy is closed.

✔ Decision-making accelerates.  

✔ Alignment happens in the room.

✔ Revision cycles are eliminated.

✔ All steps are planned. 

✔A clear decision emerges by the end of the workshop.