Consumer Insight.
What do we know about the market, consumers, and brands?
Where are we strong, and where are our blind spots?
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Consumer Connection Tools
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Brand Positioning Research
Identifying brand perception, competitive positioning, and differentiation opportunities
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Usage & Attitudes Survey
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6Ws Segmentation Studies
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Market Assessment
Competitive Landscape Analysis, Global and Sectoral Trends
Consumer insight is the foundation for defining a brand’s strategic direction and priorities.
From product to brand positioning, from pre-launch preparations to communication efforts, we approach the entire journey through the lens of consumer behavior and market dynamics.
Through these studies, we aim to provide clear answers to the questions that fuel brands’ strategic and commercial decisions.
From idea to production, how attractive, distinctive, and promising is the product?
Is this promise truly valuable for the consumer?
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Idea Factory
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Concept Test
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Product Test (prototype - new product launch)
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New Pack Design Test
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Volume Forecasting
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Bundle test (pack&taste&price&SOV)
How strong is the performance of marketing elements?
How effectively do product, packaging, pricing, and communication work together?
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Product Testing (Existing)
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Package Design Test
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Ad Pre Test
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Price Sensitivity Test
What are the key drivers of performance?
How well are our products performing in the market?
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Market Analyses
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Brand Health Tracking
Brand awareness, brand image, and Ad post-testing.
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In-Store Auditing
Across all research processes, we work not only with classical methodologies but also with next-generation research models that enable a deeper understanding of behavior and experience.
Methods & Approaches We Use
Quantitative research
(CAPI, CAWI, CATI)
Qualitative Research
Focus Group Discussions
In-depth interviews, Shop Along
Conjoint, PSM
Next generation research method
Eye Tracking and other
Biometric measurements
InsightRooms ™
The Two Rooms Method
Bundle Test
Our goal is the same in every project:
to create strategic clarity,
to turn data into action,
and to accelerate decision-making.